IAC’s Match.com has signed an agreement to acquire People Media, operator of targeted dating sites, from American Capital Ltd for $80 million in cash.
The acquisition of People Media will expand and strengthen Match.com’s position in the online dating space. People Media operates 27 websites including BlackPeopleMeet.com, SingleParentMeet.com, SeniorPeopleMeet.com, BBPeopleMeet.com and LDSPlanet.com.
Greg Blatt, CEO of Match.com, said: People Media’s momentum will continue, and that the combination of Match.com and People Media can accelerate each business’ current growth trends in a variety of ways, including through the sharing of product development and online marketing expertise and the ability to market a broader array of services to the combined customer base, thereby improving customer acquisition economics for both companies.
Entries Tagged as 'Online Dating'
Jul 7
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